Rihanna teams up with M*A*C AIDS Fund, UNAIDS to expand HIV treatment
The M∙A∙C AIDS Fund, which was established in 1994 by M∙A∙C Cosmetics, is fully supported by the sale of VIVA GLAM lipstick and lipglass. Global superstar Rihanna has lent her celebrity to increase purchases and awareness of the products. M∙A∙C Cosmetics and the M∙A∙C AIDS Fund will provide UNAIDS with a $2 million grant to help the program build on Treatment 2015.
Treatment 2015 is an initiative meant to advance global, regional and country level policies and programs to expand HIV treatment and testing to young people around the world.
“Young people will lead us to an AIDS-free generation," Michel Sidibé, the executive director of UNAIDS, said. "By ensuring adolescents and young people have access to HIV services, we are not only saving lives but also investing in a healthier future for generations to come. We are truly honored to be working with the M∙A∙C AIDS Fund to help young people around the world access earlier HIV testing and treatment.”
The UNAIDS Treatment 2015 initiative plans to reach 15 million adults and young people with HIV treatment by 2015. According to UNAIDS, an estimated 5.4 million adolescents and young people are living with HIV and 1.8 million are eligible for HIV treatment.
"I'm honored to join forces with the M∙A∙C AIDS Fund and UNAIDS in the fight against AIDS," Rihanna said. "I want to help reach as many young people around the world as I can. While we need to begin with education, we also need to deliver HIV testing and treatment to the millions of young people who need our help, which is exactly what we plan to do."