Live Nation teams with (RED) to raise awareness, money for Global Fund
"When we first worked together in 2013, we created nearly 100 million impressions and raised more than $130,000 for (RED), through the power of music, sports and live entertainment fans across the world," Live Nation Entertainment CEO and President Michael Rapino said. "Now, we want to take it a step further and see if we can double these numbers in 2014. So many people see the importance of coming together to help begin the end of AIDS, and we want to do our part in helping to deliver an AIDS Free Generation in our lifetime. I look forward to seeing everyone work together to pull off this critical campaign."
Fans who purchase tickets to select live entertainment, sports, theater, family and music events can support (RED) and the Global Fund's work through contributions at the end of their ticket purchases.
One hundred percent of the (RED) donations will go to the Global Fund, which delivers financing for prevention, treatment, counseling, HIV testing and care services for people living with HIV/AIDS.
"We are excited to build upon our relationship with Live Nation in support of (RED)'s mission to help end mother-to-child transmission of HIV," (RED) CEO Deborah Dugan said. "We thank everyone for rallying around this incredibly important goal."
Founded by Bono and Bobby Shriver in 2006, (RED) has generated more than $250 million for the Global Fund.