Live Nation Entertainment works with (RED) to raise more than $130,000 for The Global Fund
Live Nation donated money for every Ticketmaster and Live Nation mobile app download, matched employee donations and provided a way for fans to offer $5 donations.
"We wanted to reach as many people as possible with our campaign, from concert fans and sports lovers to our own team at Live Nation," Michael Rapino, the president and chief executive officer of Live Nation Entertainment, said. "We were able to help raise awareness about this global issue by creating nearly 100 million impressions and providing information about the significant work that (RED) does to support The Global Fund. We are happy we could also raise more than $130,000 to help to eradicate HIV and AIDS around the world."
A representative from Live Nation said 100 percent of donations went to Global Fund, and will help fund prevention, treatment, counseling, HIV testing and care in Africa.
(RED) has helped produce more than $240 million for the Global Fund to fight AIDS, tuberculosis and malaria, and supports HIV/AIDS grants in Africa.
"Live Nation Entertainment is the leader in the live entertainment industry and we are so thrilled that they engaged their employees and customers to help (RED) raise money and awareness to fight for the end of AIDS," Deborah Dugan, the CEO of (RED), said. "Enormous thanks to everyone who so generously supported this campaign. This is the first time (RED) and Live Nation have worked together, and we are excited to join forces again in the future."