Gyft and Immunity Project announced on Wednesday a new partnership to allow anyone purchasing a gift card to donate money in support of HIV/AIDS vaccine research.
"We are thrilled to harness the power of our 21st-century approach to buying and managing gift cards to support a similarly revolutionary approach to ending AIDS," CJ MacDonald, the co-founder and chief operating officer of Gyft, said. "In the spirit of World AIDS Day and the holiday season, our message to customers is simple - if you are a planning on buying gift cards in December, you have no excuse not to do it through Gyft and support an effort that could solve one of society's most vexing problems - ending AIDS."
Gyft is an online service that enables shoppers to purchase and manage gift cards fron more than 200 retailers via the Internet or mobile device.
Immunity Project is a team of scientists and researchers who are developing an HIV/AIDS vaccine platform using HIV controllers to give everyone that same immunity to the disease. HIV controllers are people who naturally have an immunity to HIV. If a HIV controller contracts HIV, the virus stays dormant in their system and the controller will not contract AIDS.
"Our vaccine is ready to be tested in people now, but we need your help to make that happen," Dr. Reid Rubsamen, the founder and chief executive officer of Immunity Project, said. "One of the easiest ways you can help is to just buy your gift cards this holiday season through Gyft."
Any proceeds from Gyft gift cards purchased during the month of December will be donated to Immunity Project. Gyft hopes to raise $1 million.