Social media used to raise funds for the fight against AIDS
(RED), founded in 2006 to help people and businesses join in the fight against AIDS, asked people around the world to record a six second video of themselves with the #REDworldrecord hashtag in a 24 hour period. The results were astounding. People from all over the world, including the U.S., Thailand, U.K. and Kenya sent videos in support of (RED)'s campaign to raise awareness about AIDS, setting a world record for the most videos posted on the site in a 24 hour period for one cause.
Celebrities such as David Guetta, Paris Hilton and Dita Von Teese sent videos in as well. Some of the Vine posts were even featured on the NASDAQ Tower and Marquee Screen in New York's Times Square.
Following the success of the campaign, (RED) gained a partnership with Johnson & Johnson, in which it agreed to donate $1 to the Global Fund to fight AIDS for every tweet, pin or like of an infographic depicting progress in the fight against AIDS, up to $100,000.
"We are excited to join (RED) and their SHARE (RED), SAVE LIVES campaign," Anu Gupta, director corporate contributions of Johnson & Johnson, said. "Through collective social action, we can all accelerate the end of mother to child transmission of HIV."