Seattle BioMed announces rebranding
“We’re excited to enter the next chapter in our organization’s history,” Alan Aderem, president and director of the Center for Infectious Disease Research, said. “Our new brand represents the purpose, promise and global reach of our organization and better positions us to raise public awareness and support for the critical, life-saving research that is essential to improving health and saving lives.”
The organization is officially introducing the new name and brand to the public on Thursday at an event in Seattle, Washington. The event will feature speeches from Washington Gov. Jay Inslee, King County Councilmember Joe McDermott, Ana Mari Cauce, interim president of the University of Washington, along with a coalition of global health leaders.
The Center for Infectious Disease Research’s focus is making transformative scientific advancements in the development of vaccines, drugs and diagnostics to treat and prevent HIV/AIDS, malaria, tuberculosis and other diseases.
During the launch event, the Center for Infectious Disease Research is launching a petition pressing Congress to increase funding for the National Institutes of Health (NIH).
“With so much work still to be done, it is important we use our public brand launch to highlight the critical funding challenges facing the National Institutes of Health,” Aderem said.