United Against Malaria was presented with the Global Campaign of the Year award for its education and prevention campaign during the Africa Cup of Nations soccer tournament on March 20 at the PRWeek Awards Ceremony,
"As a group of partners committed to the fight against malaria, we are grateful and honored by this recognition," David Kyne, the chief executive officer of KYNE and campaign manager for United Against Malaria, said. "This award is testament to the work and commitment of (Roll Back Malaria) partners Johns Hopkins University Center for Communication Programs, Malaria No More and Speak Up Africa, as well as African corporate partners such as Nando's and Standard Bank, who worked together under the UAM banner to drive progress against malaria, a preventable and treatable disease that still kills a child in Africa every 60 seconds."
Campaign partners worked with the Confederation of African Football and major media companies to reach the public during the soccer tournament. The campaign featured celebrity soccer players and heads of state to deliver the message.
"UAM is a true example of the power of public-private partnerships to create social change and lasting impact," Roll Back Malaria Partnership Head of External Relations Hervé Verhoosel said. "We are so proud of our UAM partners including non-profits, the private sector, government leaders, CAF, soccer federations and players, and the United Nations system. Each played a critical role in leveraging AFCON to help end malaria and leave a lasting legacy."