SC Johnson launches initiatives to fight mosquito-borne diseases
SC Johnson is using a combination of grassroots education and partnerships with local nongovernmental organizations to counter the spread of dengue and malaria in Vietnam, Costa Rica, Mexico, the Philippines, Indonesia, Malaysia and India. Teams with the company are engaging local communities to take action against the threat of mosquito-borne illnesses.
"SC Johnson is committed to disease prevention and to helping families fight dengue and malaria," Kelly Semrau, the senior vice president for global corporate affairs, communication and sustainability for SC Johnson, said. "As a global citizen and expert in pest control products, we have a responsibility to play a key role in increasing awareness of these diseases in communities around the world and providing access to quality education resources."
SC Johnson helped several markets, including the Philippines, Malaysia and Indonesia to enact the "Fight Dengue for Your Family Campaign." The campaign serves as a call-to-action to motivate families to take precautionary measures on disease prevention. India was the first country to implement SC Johnson's disease prevention program and reached close to six billion people with awareness and prevention messages.
SC Johnson is also working with the Bill & Melinda Gates Foundation to sponsor several disease prevention projects.
According to the World Health Organization, the incidence of dengue has increased 30-fold in the past 50 years. Mosquito-borne diseases affect millions of children and adults throughout the world each year.