(RED) announced on Tuesday that U2's new song "Invisible," which was featured in a Super Bowl commercial, raised more than $3 million from Bank of America to support the Global Fund to Fight AIDS, Tuberculosis and Malaria.
During the first hour following the commercial the song was downloaded for free more than 1 million times. Bank of America donated $1 for every download until midnight Monday, and exceeded its original pledge of donating up to $2 million.
U2 said on Tuesday that the song is available for purchase on iTunes, and all proceeds will be donated to fight AIDS.
The Global Fund provides treatment for HIV/AIDS, as well as testing and prevention services in some of the world's poorest countries. Money raised through the Super Bowl promotion is part of a two-year, $10 million commitment from Bank of America.
"U2 provides the talent, (RED) brings a wealth of experience in the fight against AIDS, and we offer an immense platform to help get the message out," Bank of America Global Strategy and Marketing Officer Anne Finucane said. "Together, we can produce significant results, as evidenced by the awareness we've been able to build and money we've been able to raise over the past few days."
(RED) was founded in 2006 by U2 singer Bono and Bobby Shriver, and has generated more than $250 million for the Global Fund.
"These are much-needed funds for the fight to end the AIDS pandemic in our lifetime and to get closer to the goal of eliminating mother-to-child transmission of HIV by 2015," (RED) CEO Deborah Dugan said.