(RED), U2 and Bank of America partner to fight AIDS during Super Bowl
During the Super Bowl on February 2, 2014, a commercial featuring a new U2 song titled "Invisible" will play that offers a free download of the song through iTunes during the game and for 24 hours thereafter. Bank of America will donate $1, up to $2 million, for each download of the song. Other organizations, including the Gates Foundation, have also pledged to contribute to the cause.
"Bank of America coming on as a (RED) partner to help the Global Fund's efforts to eliminate AIDS is great news," Bono of U2 said. "It's the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people. And just in...the bank's commitment of $10 million has resulted in the Gates Foundation, SAP and Africa's Motsepe Family matching for a total of $22 million."
(RED) has helped raise more than $240 million for the fight against AIDS. One hundred percent of the funds it raises go directly to the Global Fund, with zero percent overhead taken out of contributions. The organization is striving towards the eradication of mother-to-child HIV transmission by 2015, one of the United Nations Millennium Development Goals.
"We'd like to thank Bank of America, (RED) and U2 for this innovative partnership to deliver much-needed funds and awareness to our fight to eliminate AIDS," Executive Director of the Global Fund Mark Dybul said. "This partnership will have a tremendous impact over the coming years."