(RED) raises $46 million at auction to fight HIV/AIDS
The auction was held in Sotherby, New York, and attended by top entertainers. The auctioned items were designed by Sir Jonathan Ive and Marc Newson and the crowd was entertained by Bono of U2.
The items auctioned were specially designed for the auction and included an aluminum desk from Neal Feay Studio that sold for $1.7 million and a Leica Digital Rangefinder Camera that sold for $1.8 million.
The auction sales totaled at $13 million, which the Bill and Melinda Gates Foundation matched, bringing the total to $26 million. This amount unlocked an additional $20 million in contributions from the U.S. and United Kingdom, bringing the final total to $46 million.
"I am tremendously encouraged by the innovativeness and passion that created not only amazing objects but also contributed to the future of millions of people that have been affected by HIV," Executive Director of the Global Fund Dr. Mark Dybul said.
Dybul thanked (RED) and every donor for their contributions to help those affected by HIV, tuberculosis and malaria. (RED) has helped raise more than $244 million for the Global Fund to support HIV and AIDS treatment and prevention in Africa. To date, the contributions the Global Fund have received from (RED) have helped 14 million people across Africa receive counseling, testing, prevention and treatment support for HIV and AIDS.